It’s Complete!!
On August 30th and 31st, 2024, Our Five Amateur American Cyclists became the First Americans to Conquer the 198 Mile/2 Day Sierra Madre Challenge Starting in Durango, Mexico at 6,200 ft. going over the Devil’s Backbone at 9,600 ft. and into Mazatlan, Mexico to be a Beacon of Hope in the Battle Against Addiction.
Stay tuned for Ride 4 Life 2025!
About Us
Break The Cycle
Ride 4 Life is a nationally recognized 501(c)3 non-profit organization that stands as a beacon of hope in the battle against drug and alcohol addiction. With an unwavering commitment to the well-being of individuals grappling with substance abuse, Ride 4 Life strives to provide invaluable assistance to both men and women seeking recovery. The organization's primary mission is to facilitate access to 100% free treatment programs.
Our Purpose
Ride for Recovery
At the core of Ride 4 Life's initiatives is a dedication to breaking down barriers to treatment, ensuring that financial constraints do not impede those in need from accessing the critical support required for recovery. Through strategic partnerships with treatment centers, healthcare providers, and other stakeholders, Ride 4 Life has successfully created a network that extends a lifeline to individuals seeking a path towards sobriety. By championing the cause of addiction recovery, the organization plays a pivotal role in promoting mental and physical well-being, fostering a healthier and more resilient society.
THE RIDE
The Ride 4 Life team will cycle over 198 miles/320 kilometers in two days over the mountains of the Sierra Madres in Durango and Sinaloa, Mexico. The average elevation of the ride is 6,000 ft. and peaks up to 9,000 feet above sea level beginning in Durango, Mexico and ends in Mazatlan. “La Ruta” also known as the “Sierra-Pacific Challenge” is known as one of the most challenging endurance events in the world.
Ride 4 Life operates with transparency, accountability, and a spirit of service.
Here's Where
the Money Goes:
100% of Your Donations Support the Facilities.
Merch Sales Support the Riders to Cover Cost of the Challenge.
Ride 4 Life Envisions
A World Where Compassion Triumphs Over Addiction
Our non-profit charity is dedicated to providing free treatment, empowering individuals, and creating communities where recovery flourishes with hope and resilience.
Our Mission
Combat Addiction
Ride 4 Life is driven by a steadfast mission to combat the scourge of drug and alcohol addiction by providing compassionate and accessible support to men and women in need.
01
Access to Support
We are committed to removing obstacles to treatment by establishing partnerships with treatment centers and healthcare providers, ensuring that every individual, regardless of financial constraints has access to support.
02
Commitment to Care
Our non-profit charity operates with a commitment to transparency, accountability, and empathy, recognizing the profound impact addiction has on individuals and society.
03
Our Team
We pedal passionately to 
raise awareness, offer 
support resources, and provide 
a safe space for those beginning their 
recovery journey towards new horizons.
John has been in recovery for over 30 years and strives to "give back" to those in need. Driven by a passion to help others, John leads the Ride 4 Life Team toward an unprecedented challenge that inspires and challenges everyone to make a difference.
Braden is one of our newer cyclist and our youngest rider. His enthusiasm for recovery and his determination to help others is making a huge difference in his training and preparation.
Maria, a dual citizen of both the United States and Mexico, has completed the Sierra Madre Challenge 8 times. Additionally, Maria believes that when you can help others, it is time to rise up and support those in need.
Jeff Brown is a cyclist, professor, dog owner, and car restoration specialist. With a diverse set of talents, Jeff brings a spirit of enthusiasm and determination to complete "La Ruta". (Plus, all the riders get free Spanish lessons, too!)
With over nine years of recovery experience, Matt is an avid supporter for projects and services that contribute to those in need of support. Matt recently began cycling and is taking on this project not only as a personal challenge but as an opportunity to help those in need.
Randy Ashley ensures that all community events are planned, prepped, and supported. Randy gives generously of his time and energy to support the cyclists.
Kalley Hartman is new cyclist with a spirit of adventure and determination. Kalley brings a sincere devotion to helping others. Kalley is also a therapist in the substance abuse field for over 7 years.
Kory Finnel heads up our Corporate Sponsorships division and ensures that all riders get to the Sierra Madre Challenge. His devotion to helping others is a blessing!
What We Do
Ride4Life fosters hope and healing, offering comprehensive support in the battle against addiction.
Free Addiction Resources
One-of-a kind Inspiring Events
Community Support
Community Fundraising
Who We Ride For
We collaborate with dedicated organizations providing vital support and care for those we serve, amplifying the impact of our shared mission. 100% of Donated Money goes straight to your charity of choice.
Ashland House
The purpose of the Ashland Home is to provide a safe and caring environment for women to get sober with dignity and build a foundation for recovery. We strive to be a model for alcoholic women to get and stay sober and lead happy productive lives, where they are reunited with their families, involved in their communities and giving back what was given to them.
Visit Site
Brother Benno's
Brother Benno’s serves homeless neighbors, working poor and seniors in North County San Diego by providing meals, basic needs, community outreach and addiction recovery services. The Brother Benno Foundation is a 501(c)(3) non-profit organization that is qualified to receive tax-deductible donations.
Visit Site
Charle Street
‘Charle Street’ is a short-term residential facility providing caring support, room, board, toiletries and clothing for up to twenty-one recovering alcoholics. It is the only facility of its kind in Orange County that offers this scope of assistance free of charge to the men it serves. ‘Charle Street’ is managed by an all-volunteer committee of sober, kind and devoted men. The majority of these Committeemen are former residents; now active and productive members of the community they gratefully give back to.
Visit Site
First Step House
To help indigent and all alcoholic men make a new beginning in sobriety.
At the First Step House we are a group of volunteers committed to providing a new beginning in sobriety for indigent and all alcoholic men.
Providing a safe, supportive home for men who have nowhere else to go.
SPONSORSHIP PACKAGES
Silver
$5,000
- Website Logo Placement w/ Hyperlink to Your Business
- Monthly Social Media Mentions
- Five Ride 4 Life Shirts
- Five Ride 4 Life Hats
Gold
$10,000
Everything in Silver Plus:
- 1 Professional Custom Video Commercial for Your Business Use
- 2x/Month Social Media Mentions
- 1 Press Release
- 2 Limited Edition Riders Jersey
Platinum
$25,000
Everything in Gold Plus:
- 2 Professional Custom Videos
- Executive Producer Credits on “Ride 4 Life” Documentary
- Weekly Social Media Mentions
- 2 Guest Passes to Mazatlan, Mexico Celebration w/airfare and 3 nights hotel
Barry L. Caldwell is a director and producer, known for Emancipation (2022), Beautiful Boy (2018) and The Lincoln Lawyer (2022), and Queen of the South (2016-2021)
Joe Villa leads United Entertainment Hong Kong LTD in Asia and founder of Movie Click LTD. Joe’s impact extends globally with Latino Entertainment and Baby Rock Entertainment displaying his expertise as Camelot Group Entertainment’s CEO.
Tim began filming and acting in 2005 and became a full time cinematographer in 2017. Tim’s passion has been to create and film an outdoor adventure documentary so for him Ride 4 Life embodies the opportunity to use all of his skills and passions on the Ride 4 Life Project.
